This was achieved by developing a mix of creative community workshops to generate artistic images and wellbeing messages. These images and messages were intended to communicate with the population across Oldham,
Rochdale, Trafford and Stockport.
Although this was not a social marketing campaign in the truest sense as it did not target a specific population group, a lot of the same principles were
applied. The other difference was that the images and messages were tailored to appeal locally by developing the campaign messages with the input of local community groups. This was intended to strike a chord with the audience
and by featuring people in the process of being creative, highlight the call to action of the campaign. The additional benefit of the creative activities was to provide active steps for workshop participants' individual wellbeing.
