Becoming a dementia-friendly organisation means providing the opportunities to help every person with dementia continue to do the things they want to do.
Cinemas are central to this aim.
For many people, cinemas are a significant and constant feature in life. From your first family trip to the big screen to seeing the latest blockbusters with friends as a teenager, film is an immersive experience which can leave a profound and lasting impact on an individual. It can promote activity and stimulation of the mind; be an important tool for reminiscence, and is often associated with relaxation, engagement and, above all, enjoyment.
By developing an understanding of dementia, cinemas can make a huge difference to people living with dementia.