The Age of Creativity is a network of more than 1,000 professionals who all believe that creativity and culture supports older people to experience better health, wellbeing and quality of life.
Our network is free and accessible to all

The Case for Arts, Culture and Older People

The Age of Creativity provides leadership, profile, advocacy and infrastructure development for everyone who believes in the value of creativity for older people.

"Over recent years, there has been a growing understanding of the impact that taking part in the arts can have on health and wellbeing. By supplementing medicine and care, the arts can improve the health of people who experience mental or physical health problems. Engaging in the arts can promote prevention of disease and build wellbeing. The arts can improve healthcare environments and benefit staff retention and professional development."

National Alliance for Arts, Health and Wellbeing, 2012

As a professional network of practitioners from arts, health, culture, social care, academia, voluntary and community sectors, we are all required to use robust research and best practice to inform our work and produce evidence that we are delivering outcomes that older people need and gain benefit from. The evidence base for culture, health and wellbeing is large and growing significantly. Making the case for the role of the arts in supporting older people to enjoy better health, wellbeing and quality of life is important to us. We do this by presenting advocacy materials that support:

For more information on national Arts, Health and Wellbeing developments visit: